The Hot Aisle Logo
Fresh Thinking on IT Operations for 100,000 Industry Executives

Want to see the future of electronic payment systems, then have a look at the First Data GO-Tag.

During this year’s Democratic National Convention (DNC), Denver’s Pepsi Center will serve not only as a focal point of American politics, but also as an arena for the future of how people will pay for goods and services.

Next week, First Data will introduce a new payment technology to thousands of select media and delegates attending the DNC. Beginning August 25 through August 28, media and delegates receiving a limited edition pin from First Data can use the commemorative pin as a payment device to purchase refreshments up to $10 in value at participating Pepsi Center concession stands.

The First Data® GO-Tag™ Solution behind the limited edition pin utilizes contactless payment technology that is easy to use and makes the shopping experience quick and convenient. Its flexibility allows for many different forms such as stickers, attachable to personal items like mobile phones or employee badges, wristbands and novelty key chains. This new technology provided by First Data eliminates the need to carry cash, credit or debit cards.

“First Data, as a leader in electronic and mobile payments, gives you a glimpse into the future where cash is not needed and purchases can be made simply by the tap of your mobile device,” said Michael Capellas, chairman and chief executive officer of First Data. “Consumers will be able to make purchases faster and easier—no more waiting in long lines—and better yet they can leave their wallets at home.”

Consumers will experience the technology first as a contactless sticker, like the GO-Tag Solution, and then directly inside their mobile phones. Merchants will benefit from the ability to offer more value through faster speed of service and increased customer loyalty.

“Contactless is a key mobile commerce technology especially well suited for fast payment applications at quick service restaurants, theme parks, event concessions and even vending machines,” said George Peabody, director of emerging technologies, Mercator Advisory Group. “As contactless continues to gain traction, the GO-Tag Solution helps both merchants and consumers become familiar with the benefits of this technology.”

First Data is distributing a limited number of commemorative pins while supplies last. Credentialed media attending the Democratic National Convention may pick up a pin on August 25 and 26 between 9:00 a.m. and 8:00 p.m. at the First Data-hosted media lounge located in Pavilion 5 outside the Pepsi Center.

There Is 1 Response So Far. »

  1. First Data kan bruge-euro-pin som en betaling enheden for at købe forfriskninger op til $ 10 i værdi på de deltagende Pepsi Center koncession stande.

Post a Response