Cityscape view of Hong Kong

My absolutely favorite hotel in the whole world (and I have been in far too many in my career) is the Mandarin Hotel in Hong Kong and I picked up a press release that they have just relaunched it’s new website.

As part of its interactive marketing strategy, the Hong Kong-based luxury hotel operator has re-launched its global Web site, enabling it to expand to new locations rapidly, while protecting the integrity of its global brand.

“Our reputation as a superior, luxury brand is vital to us at Mandarin Oriental and, like our properties, our global website must support our mission to delight our customers,” said Christoph Oberli, vice president of e-Commerce & Interactive for the group.  “It was imperative that we work with a system that simplifies the execution of our global marketing initiatives by localising many aspects of the site, while still maintaining a high level of brand consistency throughout.”

So why is the Mandarin my favorite hotel? Simply this, they just try harder to get it right. Go and stay there and you will see what I mean!