This week CleanAnalysis – the research and analyst arm of my friend, Dan Ilet’s Greenbang (www.cleananalysis.com) – will be officially launched.

CleanAnalysis be looking at all sorts of cleantech products and markets with an aim to telling the public and private sector about what will really have an impact on their sustainability, marketing and bottom line – and what won’t.

Over the past few months, 500 public sector organisations have come on board, and will be receiving strategy updates on the various possibilities in cleantech. The next stage is to move into the private sector.

As a result, CleanAnalysis will be guiding organisations on what has a direct impact on their Carbon Reduction Commitment (CRC).

The first area that CleanAnalysis will be surveying is datacentre technology, the kind of gear that will reduce the electricity bill – without sacrificing functionality.

This research aims to separate the real innovators from the companies who have merely changed the stickers on their products to suit the eco-keen appetites of the market.

The merits of the various products will be examined in terms of:

• Environmental impact
• Innovation/brand potential
• The business case

The CleanAnalysis Data Centre Innovation Survey examines the varying levels of data centre technology that can help organisations towards their CRC.

Out of the 100 technologies surveyed, 20 will be hand picked and recommended to procurement managers in governmental departments, borough and county councils.

We’re inviting innovators and champions of green IT to tell us about the one product that could have the biggest impact on lowering carbon in the data centre.