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IBM’s strategy of integrating application orchestration into their converged infrastructure offer, PureFlex appears to be starting to pay off handsomely with a significant 6,100 system order from the European Union.  IBM have been focussing for some time on the quality end of the market maintaining a revenue leading position (number one by sales value) with a smaller number of physical units that some of the more commoditized vendors.

Customers love converged infrastructure, particularly if it offers integrated automation to reduce costs, remove implementation risk and drive speed of delivery.

The IBM press announcement states that Bechtle AG, an IBM Premier Business Partner, will configure and prepares the equipment destined for the EU at its headquarters in Neckarsulm, Germany, replacing the previous contractor, which supplied HP servers.

Under the contract awarded by the EC, IBM and Bechtle already have provided more than $2.6 million in systems and services to date, and expect over the lifetime of the contract to deliver more than 6,100 servers and supporting services to European Union institutions and agencies in the 27 member states. The EC is the executive body of the EU, responsible for proposing legislation, implementing decisions, upholding the Union’s treaties and the day-to-day running of the EU.

As customers start to demand more joined-up IT solutions delivered via the Cloud or Converged Infrastructure we ought to see more activity in this space. Taking the implementation risk of joining up separate silos of infrastructure has little value in the modern data center.

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