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	<title>The Hot Aisle &#187; Green IT</title>
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	<link>http://www.thehotaisle.com</link>
	<description>Fresh Thinking on IT Operations</description>
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		<title>Greening the Data Center in Qatar is not a quick win</title>
		<link>http://www.thehotaisle.com/2010/06/23/greening-the-data-center-in-qatar-is-not-a-quick-win/</link>
		<comments>http://www.thehotaisle.com/2010/06/23/greening-the-data-center-in-qatar-is-not-a-quick-win/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 08:10:12 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Cool]]></category>
		<category><![CDATA[Electricity]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1981</guid>
		<description><![CDATA[Worldwide, there has been a lot of focus in recent years on reducing the environmental impact of Data Centers. Green always comes at a cost, but once it is viewed as a long-term investment rather than as a quick return on investment (ROI), it can be a viable cost cutting option. Data center investments are [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2010/06/23/greening-the-data-center-in-qatar-is-not-a-quick-win/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is there an option other than Semtex to fix my Data Centre?</title>
		<link>http://www.thehotaisle.com/2010/03/12/is-there-option-other-than-semtex-to-fix-my-data-centre/</link>
		<comments>http://www.thehotaisle.com/2010/03/12/is-there-option-other-than-semtex-to-fix-my-data-centre/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 19:45:43 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Cabinet]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[DC Power]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[Problems]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Raised Floor]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Temperature]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1943</guid>
		<description><![CDATA[There are a lot of them around, Data Centres. A few of them are designed and operated very well and deliver great Power Usage Efficiency. Some could do a bit better, perhaps an airside economiser or two, or some hot or cold aisle containment, or maybe some DC power. Some are just a nightmare and [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2010/03/12/is-there-option-other-than-semtex-to-fix-my-data-centre/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Live Efficient Data Centre Summit Webcast 21st April</title>
		<link>http://www.thehotaisle.com/2010/02/22/live-efficient-data-centre-summit-webcast-21st-april/</link>
		<comments>http://www.thehotaisle.com/2010/02/22/live-efficient-data-centre-summit-webcast-21st-april/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 18:46:11 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[DC Power]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Maintenance]]></category>
		<category><![CDATA[Plenum Floor]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Reliability]]></category>
		<category><![CDATA[Service Protection]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Temperature]]></category>
		<category><![CDATA[UPS]]></category>
		<category><![CDATA[Virtualization]]></category>
		<category><![CDATA[vmware]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1922</guid>
		<description><![CDATA[Data Centre design is an evolutionary process and we can see the first signs of significant change in the latest sites. Co-generation, liquid cooling, cloud computing, high density are all likely to feature in the 2020 Data Centre. How are you placed with your existing Data Centre investments to take advantage of these changes? Will [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2010/02/22/live-efficient-data-centre-summit-webcast-21st-april/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why storage will inevitably migrate to flash and trash</title>
		<link>http://www.thehotaisle.com/2010/01/31/why-storage-will-inevitably-migrate-to-flash-and-trash/</link>
		<comments>http://www.thehotaisle.com/2010/01/31/why-storage-will-inevitably-migrate-to-flash-and-trash/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 20:17:08 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[SAN]]></category>
		<category><![CDATA[UPS]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1896</guid>
		<description><![CDATA[If you have been following the storage business for a while, you will have noticed a few changes: Introduction of Flash Memory components as Solid State Disks Serial ATA (SATA) disks becoming popular and growing in capacity (2TB soon) There are lots of other disk technologies around like Fibre Channel and SAS but SSD and [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2010/01/31/why-storage-will-inevitably-migrate-to-flash-and-trash/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Data Center Predictions for 2010</title>
		<link>http://www.thehotaisle.com/2010/01/14/data-center-predictions-for-2010/</link>
		<comments>http://www.thehotaisle.com/2010/01/14/data-center-predictions-for-2010/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:58:22 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Contamination]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Reliability & Availability]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[DC Power]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Maintenance]]></category>
		<category><![CDATA[Plenum Floor]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Raised Floor]]></category>
		<category><![CDATA[Reliability]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Service Protection]]></category>
		<category><![CDATA[Temperature]]></category>
		<category><![CDATA[UPS]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1878</guid>
		<description><![CDATA[Around this time, analysts at ESG pull together a ten point list of predictions for the coming year. One of my areas of coverage and of expertise is in the Data Center around power, cooling, reliability and economics. So what&#8217;s different this year from prior years? Strengthening fundamental drivers will likely make 2010 materially different [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2010/01/14/data-center-predictions-for-2010/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Cute retrofit air containment solution launched</title>
		<link>http://www.thehotaisle.com/2009/12/11/cute-retrofit-air-containment-solution-launched/</link>
		<comments>http://www.thehotaisle.com/2009/12/11/cute-retrofit-air-containment-solution-launched/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 21:09:16 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Cabinet]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Temperature]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1802</guid>
		<description><![CDATA[Last week I met with my friend Steve Sole of Nubis who wanted to tell me about the work they have been doing in data centers around improving energy efficiency. Nubis make demountable Aisle Containment systems &#8211; they don&#8217;t care if it is Hot or Cold Aisle &#8211; the objective is to stop the air [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/12/11/cute-retrofit-air-containment-solution-launched/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New pictures of Iceotope Liquid Cooled Blades</title>
		<link>http://www.thehotaisle.com/2009/11/17/new-pictures-of-iceotope-liquid-cooled-blades/</link>
		<comments>http://www.thehotaisle.com/2009/11/17/new-pictures-of-iceotope-liquid-cooled-blades/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 09:23:39 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[Cabinet]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Reliability]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Temperature]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1722</guid>
		<description><![CDATA[Iceotope Unveils First Modular Liquid-Immersion Cooled Blade Server Supercomputing 2009, Portland Oregon; 17th November 2009: Iceotope (www.iceotope.com) today launched its new liquid-cooled server technology. The system is believed to be the first to use modular “liquid immersion” of the server components and is able to reduce data centre cooling costs by 93%, saving hundreds of [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/11/17/new-pictures-of-iceotope-liquid-cooled-blades/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Innovation obsoletes the data centre</title>
		<link>http://www.thehotaisle.com/2009/11/13/one-day-all-servers-will-be-this-good/</link>
		<comments>http://www.thehotaisle.com/2009/11/13/one-day-all-servers-will-be-this-good/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 21:48:19 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Reliability & Availability]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Reliability]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Temperature]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1695</guid>
		<description><![CDATA[Next week, Iceotope will announce that it has developed, patented and manufactured an extreme IT equipment cooling solution.  The solution tackles the problems of cooling servers in data centres all the way from the actual source of the heat – at the processor and memory component level – to its final destination &#8211; outside air by [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/11/13/one-day-all-servers-will-be-this-good/feed/</wfw:commentRss>
		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>Zero emission datacenters</title>
		<link>http://www.thehotaisle.com/2009/10/06/zero-emission-datacenters/</link>
		<comments>http://www.thehotaisle.com/2009/10/06/zero-emission-datacenters/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 19:47:23 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Temperature]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1657</guid>
		<description><![CDATA[I met with Dr. Bruno Michel who is IBM&#8217;s, Zurich based, advanced thermal packaging manager yesterday. We spoke about IBM&#8217;s view of cooling technology in the 5 to 10 year horizon and what I heard was interesting and credible. IBM have been working with liquid cooling for some time, in the HydroCube, in the new [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/10/06/zero-emission-datacenters/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Standing in the cold aisle</title>
		<link>http://www.thehotaisle.com/2009/09/10/standing-in-the-cold-aisle/</link>
		<comments>http://www.thehotaisle.com/2009/09/10/standing-in-the-cold-aisle/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 14:57:01 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Temperature]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1527</guid>
		<description><![CDATA[Here is a photograph of my ESG colleague Taya Wyss and Cesar Orosco from NetApp in Sunnyvale standing in a smart cold aisle containment system. This is an aftermarket fitting in a relatively old data centre but nevertheless a useful improvement to cooling efficiency. The photograph shows cabinets facing front to front so that the [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/09/10/standing-in-the-cold-aisle/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Anyone going to SNW Europe?</title>
		<link>http://www.thehotaisle.com/2009/09/09/anyone-going-to-snw-europe/</link>
		<comments>http://www.thehotaisle.com/2009/09/09/anyone-going-to-snw-europe/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 18:47:21 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1524</guid>
		<description><![CDATA[I am giving the Cloud Summit Keynote at Virtualization World (co-located with SNW Europe in Frankfurt on the 27th and 28th October), my subject will be a familiar theme to readers of the hot aisle &#8211; The  Data Center of the Future &#8211; M&#38;E plant to Cloud. I am also chairing a couple of panels, [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/09/09/anyone-going-to-snw-europe/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Verari win Qualcomm Deal</title>
		<link>http://www.thehotaisle.com/2009/09/01/verari-win-qualcomm-deal/</link>
		<comments>http://www.thehotaisle.com/2009/09/01/verari-win-qualcomm-deal/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 16:58:36 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1519</guid>
		<description><![CDATA[Containerized data center provides flexibility to balance capital expenditures and operating expenses while rapidly meeting needs for incremental, scalable capacity delivering Total Value of Ownership Verari Systems, a premier developer of data center scale blade-based computing and storage platforms with the highest density, availability, and energy efficiency in the market, today announced that Qualcomm selected [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/09/01/verari-win-qualcomm-deal/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Curtains in Sunnyvale</title>
		<link>http://www.thehotaisle.com/2009/08/26/curtains-in-sunnyvale/</link>
		<comments>http://www.thehotaisle.com/2009/08/26/curtains-in-sunnyvale/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 22:59:24 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Contamination]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Data Center Reviews]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Plenum Floor]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Raised Floor]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[Temperature]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1511</guid>
		<description><![CDATA[I am on the West Coast of the US this week visiting with NetApp in Sunnyvale again. On this trip I had the opportunity to visit a couple of NetApp&#8217;s internal data centers (B11 and the impressive B2 sites) with Cesar Orosco, NetApp on NetApp IT Architect. Cesar is charged with using NetApp technology in [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/08/26/curtains-in-sunnyvale/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Carbon Neutral Nonsense</title>
		<link>http://www.thehotaisle.com/2009/08/14/carbon-neutral-nonsense/</link>
		<comments>http://www.thehotaisle.com/2009/08/14/carbon-neutral-nonsense/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 05:01:50 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Green IT]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1481</guid>
		<description><![CDATA[Data centers are energy hogs, so anyone who tells you differently is talking out of the wrong orifice, so when I read about a hosting company launching a Carbon Neutral data center, it really annoyed me. I got a press release from Attenda&#8217;s PR agency informing me that &#8211; easyCar.com, Fulham Football Club, Datamonitor and [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/08/14/carbon-neutral-nonsense/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Clean Analysis launches with a Data Center Innovation Survey</title>
		<link>http://www.thehotaisle.com/2009/07/20/clean-analysis-launches-with-a-data-center-innovation-survey/</link>
		<comments>http://www.thehotaisle.com/2009/07/20/clean-analysis-launches-with-a-data-center-innovation-survey/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 09:13:04 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Surveys]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[electricity bill]]></category>
		<category><![CDATA[environmental impact]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Survey]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1445</guid>
		<description><![CDATA[This week CleanAnalysis &#8211; the research and analyst arm of my friend, Dan Ilet&#8217;s Greenbang (www.cleananalysis.com) – will be officially launched. CleanAnalysis be looking at all sorts of cleantech products and markets with an aim to telling the public and private sector about what will really have an impact on their sustainability, marketing and bottom [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/07/20/clean-analysis-launches-with-a-data-center-innovation-survey/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>UK Site wins US Award as leading Energy Efficient Data Center</title>
		<link>http://www.thehotaisle.com/2009/04/27/uk-site-wins-us-award-as-leading-energy-efficient-data-center/</link>
		<comments>http://www.thehotaisle.com/2009/04/27/uk-site-wins-us-award-as-leading-energy-efficient-data-center/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 21:59:33 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Absorption Chillers]]></category>
		<category><![CDATA[climate change]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[energy savings]]></category>
		<category><![CDATA[environmental impact]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[mckinsey]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[uptime institute]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1344</guid>
		<description><![CDATA[You may remember that The Hot Aisle covered the Elean Data Center in earlier articles about A green Data Center design and Absorption Chillers. The Elean Data Center, near Cambridge, has won a prestigious award from the United States Government after being recognised by the US Department of Energy and the Uptime Institute as Europe’s [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/04/27/uk-site-wins-us-award-as-leading-energy-efficient-data-center/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Steve O&#8217;Donnell joins Analyst Firm ESG as Managing Director EMEA</title>
		<link>http://www.thehotaisle.com/2009/04/22/steve-odonnell-joins-analyst-firm-esg-as-managing-director-emea/</link>
		<comments>http://www.thehotaisle.com/2009/04/22/steve-odonnell-joins-analyst-firm-esg-as-managing-director-emea/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 10:01:31 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[british computer society]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[first data]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[lehman brothers]]></category>
		<category><![CDATA[steve duplessie]]></category>
		<category><![CDATA[Steve O'Donnell]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1383</guid>
		<description><![CDATA[Milford, MA –- April 22, 2009 – Enterprise Strategy Group (ESG), a market-leading information technology research, analysis, and strategy firm, today announced the addition of Steve O’Donnell as Managing Director for ESG’s European operations. Steve will lead the growth of ESG in Europe as well as the global IT operations practice for the company. O’Donnell [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/04/22/steve-odonnell-joins-analyst-firm-esg-as-managing-director-emea/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Verari Systems Wins major Green Enterprise IT Award</title>
		<link>http://www.thehotaisle.com/2009/04/16/verari-systems-wins-major-green-enterprise-it-award/</link>
		<comments>http://www.thehotaisle.com/2009/04/16/verari-systems-wins-major-green-enterprise-it-award/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 20:53:28 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[data center consolidation]]></category>
		<category><![CDATA[DCiE]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[high density]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lean]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Migration]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Raised Floor]]></category>
		<category><![CDATA[servers]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[uptime institute]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1322</guid>
		<description><![CDATA[I was delighted to hear today that my friends, David Wright (CEO) and David Driggers (CTO) at Verari Systems have been recognized for their great work on driving Data Center energy efficiency. For some time it has been apparent that the modular, containerized data center holds huge promise: Ability to deploy new capacity extremely rapidly Ability [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/04/16/verari-systems-wins-major-green-enterprise-it-award/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Claim average DC Cooling and Power overhead at 16% for Q4</title>
		<link>http://www.thehotaisle.com/2009/01/29/google-claim-average-dc-cooling-and-power-overhead-at-16-for-q4/</link>
		<comments>http://www.thehotaisle.com/2009/01/29/google-claim-average-dc-cooling-and-power-overhead-at-16-for-q4/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 23:16:08 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[EBIT]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1161</guid>
		<description><![CDATA[Last quarter, Google posted information about the efficiency of Google data centers and promised to update this information every quarter. They have now kept that promise and published the collected data for the fourth quarter of 2008 to sustainable computing website. Here are the rules: The data center has to have been Google designed (many are colocation [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2009/01/29/google-claim-average-dc-cooling-and-power-overhead-at-16-for-q4/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Green IT Job Board Launches on The Hot Aisle</title>
		<link>http://www.thehotaisle.com/2008/12/12/green-it-job-board-launches-on-the-hot-aisle/</link>
		<comments>http://www.thehotaisle.com/2008/12/12/green-it-job-board-launches-on-the-hot-aisle/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 15:09:23 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[social responsibility]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=1131</guid>
		<description><![CDATA[Taking social responsibility seriously is a core value at The Hot Aisle so starting today we are launching a new FREE service to advertise IT Jobs with a Environmental component. If you are an employer or agency who is offering a full time or contract position anywhere in the world and that position has a [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/12/12/green-it-job-board-launches-on-the-hot-aisle/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>British Computer Manufacturer Offers Green Servers for Free</title>
		<link>http://www.thehotaisle.com/2008/10/24/british-computer-manufacturer-offers-green-servers-for-free/</link>
		<comments>http://www.thehotaisle.com/2008/10/24/british-computer-manufacturer-offers-green-servers-for-free/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 00:27:51 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[co2 emissions]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[energy savings]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[total cost of ownership model]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=914</guid>
		<description><![CDATA[My friend and colleague Peter Hopton dropped me a mail announcing a remarkable offer that shows that the sticker price of your server is dwarfed by the energy consumption cost. Peter tells me that his VeryPC Janus servers create the same CO2 as a Prius driving 10,000 miles whilst the most popular big brand model [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/10/24/british-computer-manufacturer-offers-green-servers-for-free/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Exclusive Interview with 3PAR&#8217;s Geoff Hough</title>
		<link>http://www.thehotaisle.com/2008/10/04/exclusive-interview-with-3par-datas-geoff-hough/</link>
		<comments>http://www.thehotaisle.com/2008/10/04/exclusive-interview-with-3par-datas-geoff-hough/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 22:21:49 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[SAN]]></category>
		<category><![CDATA[Storage]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=695</guid>
		<description><![CDATA[The Hot Aisle is delighted to serve up another exclusive interview with a senior industry figure, 3PAR’s Senior Director of Strategy Geoff Hough. In this interview, Geoff answers some searching questions about 3PAR’s product capability and environmentalism and its intersection with self-interest &#8211; reduced running costs. The Hot Aisle: Can you explain 3PAR&#8217;s strategy around [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/10/04/exclusive-interview-with-3par-datas-geoff-hough/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exclusive Interview with Mark Shirman &#8211; CEO of Glasshouse Technologies</title>
		<link>http://www.thehotaisle.com/2008/10/02/exclusive-interview-with-mark-shirman-ceo-of-glasshouse-technologies/</link>
		<comments>http://www.thehotaisle.com/2008/10/02/exclusive-interview-with-mark-shirman-ceo-of-glasshouse-technologies/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 22:44:12 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[IT Leadership]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Migration]]></category>
		<category><![CDATA[Moves & Migration]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=715</guid>
		<description><![CDATA[I recently met with Mark Shirman, CEO and Founder of Glasshouse Technologies and had the opportunity to get another exclusive Hot Aisle interview. Mark is uniquely placed to comment on the recent changes in the Data Center and Storage markets with particular emphasis on Green issues. For many years Glasshouse has been the leading independent [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/10/02/exclusive-interview-with-mark-shirman-ceo-of-glasshouse-technologies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why your humidification plant is wasting electricity</title>
		<link>http://www.thehotaisle.com/2008/09/28/why-your-humidification-plant-is-probably-wasting-electricity/</link>
		<comments>http://www.thehotaisle.com/2008/09/28/why-your-humidification-plant-is-probably-wasting-electricity/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 13:08:03 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[dehumidification]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Free Cooling]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[humidifier unit]]></category>
		<category><![CDATA[Intelligent Cooling]]></category>
		<category><![CDATA[Plenum Floor]]></category>
		<category><![CDATA[relative humidity]]></category>
		<category><![CDATA[Reliability]]></category>
		<category><![CDATA[Static Electricity]]></category>
		<category><![CDATA[Temperature]]></category>
		<category><![CDATA[uptime institute]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=657</guid>
		<description><![CDATA[      Our atmosphere (the air around us) is made up of gasses consisting of nitrogen (78%), oxygen (21%), carbon dioxide (0.3%) and water in the form of vapor (humidity). The amount of water in the atmosphere is measured as a Relative Humidity (RH) Data Center air should contain the proper amount of water vapor [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/09/28/why-your-humidification-plant-is-probably-wasting-electricity/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why do customers make irrational buying decisions?</title>
		<link>http://www.thehotaisle.com/2008/09/12/why-do-customers-make-irrational-buying-decisions/</link>
		<comments>http://www.thehotaisle.com/2008/09/12/why-do-customers-make-irrational-buying-decisions/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 22:23:17 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[political decisions]]></category>
		<category><![CDATA[procurement decisions]]></category>
		<category><![CDATA[technical superiority]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=598</guid>
		<description><![CDATA[I got a note from Ivan who used the Contact form on The Hot Aisle to get in touch with me, headed up - Best of breed: &#8220;Steve, great to see your article about Mike and Brocade on TheHotAisle and hope that this will continue the positive rise and acceptance we have in the SAN space. On the [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/09/12/why-do-customers-make-irrational-buying-decisions/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why haven&#8217;t Cisco killed off Brocade?</title>
		<link>http://www.thehotaisle.com/2008/09/12/why-havent-cisco-killed-off-brocade/</link>
		<comments>http://www.thehotaisle.com/2008/09/12/why-havent-cisco-killed-off-brocade/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 01:48:44 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[IT Leadership]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[fiber switch]]></category>
		<category><![CDATA[lance armstrong]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[SAN]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[tour de france]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=570</guid>
		<description><![CDATA[  I met up with the Mike Klayko the CEO of Brocade last week in the restaurant of the St Regis Hotel in New York (famous for creating the best burgers, bar none, in the city) for an exclusive Hot Aisle interview. Mr Klayko is an industry veteran with decades of experience starting at IBM, [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/09/12/why-havent-cisco-killed-off-brocade/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cutting CO2 Emissions by switching off Computers</title>
		<link>http://www.thehotaisle.com/2008/09/02/cutting-co2-emissions-by-switching-off-computers/</link>
		<comments>http://www.thehotaisle.com/2008/09/02/cutting-co2-emissions-by-switching-off-computers/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 08:00:59 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[co2 emissions]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[nightwatchman]]></category>
		<category><![CDATA[rentokil pest control]]></category>
		<category><![CDATA[Survey]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=489</guid>
		<description><![CDATA[I read a cool article about some community action to deliver a green outcome: Cobweb Solutions, has joined together with 58 customers to produce a total energy saving equivalent to a tonne of carbon, in just one night on 14th August.  The CO2 saving is equivalent to the emissions generated by ten passengers on a [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/09/02/cutting-co2-emissions-by-switching-off-computers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>An Alternative to VDI and Thin Clients</title>
		<link>http://www.thehotaisle.com/2008/08/31/an-alternative-to-vdi-and-thin-clients/</link>
		<comments>http://www.thehotaisle.com/2008/08/31/an-alternative-to-vdi-and-thin-clients/#comments</comments>
		<pubDate>Sun, 31 Aug 2008 19:57:50 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Cluster]]></category>
		<category><![CDATA[Compute Power Efficiency]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[dumb terminal]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[energy efficiency]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[office environment]]></category>
		<category><![CDATA[personal computers]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[server infrastructure]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Thin Client]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[windows terminal server]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=496</guid>
		<description><![CDATA[My friend, the inventor and green innovator, Peter Hopton from VeryPC has a unique view on how to be environmentally responsible whilst deploying PCs into an office environment and he is presenting his ideas at The Carbon Footprint Energy Efficient IT Summit on the 4th and 5th September. Peter says that there are three basic [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/08/31/an-alternative-to-vdi-and-thin-clients/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Heat Exchanger</title>
		<link>http://www.thehotaisle.com/2008/08/25/heat-exchanger/</link>
		<comments>http://www.thehotaisle.com/2008/08/25/heat-exchanger/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 14:29:33 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[heat exchanger]]></category>
		<category><![CDATA[photograph]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/2008/08/25/heat-exchanger/</guid>
		<description><![CDATA[This photograph shows an Intercooler unit in the basement of the I.Net data center in Milan.]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/08/25/heat-exchanger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How to cut your Data Center Power Bill</title>
		<link>http://www.thehotaisle.com/2008/08/19/how-to-cut-your-data-center-power-bill/</link>
		<comments>http://www.thehotaisle.com/2008/08/19/how-to-cut-your-data-center-power-bill/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 15:10:35 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Fire Protection]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green Ideas]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=366</guid>
		<description><![CDATA[Today we are going to look at practical changes that we can all make to our data centres that will improve cooling efficiency, to enable us to install more equipment in the same space or reduce our electricity bills. There are a few basic rules that will help us become more efficient. The first is [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/08/19/how-to-cut-your-data-center-power-bill/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<title>AVIVA (aka Norwich Union) miss opportunity to Go Green</title>
		<link>http://www.thehotaisle.com/2008/08/02/aviva-aka-norwich-union-miss-opportunity-to-go-green/</link>
		<comments>http://www.thehotaisle.com/2008/08/02/aviva-aka-norwich-union-miss-opportunity-to-go-green/#comments</comments>
		<pubDate>Sat, 02 Aug 2008 14:57:59 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[containment systems]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Free Cooling]]></category>
		<category><![CDATA[fresh air]]></category>
		<category><![CDATA[Migration]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Raised Floor]]></category>
		<category><![CDATA[Temperature]]></category>
		<category><![CDATA[UPS]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=347</guid>
		<description><![CDATA[AVIVA (aka Norwich Union) is set to open its third data centre &#8211; Data Centre 3 (DC3) at the Broadlands Business Park near Norwich, UK  this September. Although the site uses some modern design principles to minimize energy use, AVIVA have been far too conservative with the design and the opportunity to really go green has been missed. The [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/08/02/aviva-aka-norwich-union-miss-opportunity-to-go-green/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Managing Virtual Servers</title>
		<link>http://www.thehotaisle.com/2008/07/26/managing-virtual-servers/</link>
		<comments>http://www.thehotaisle.com/2008/07/26/managing-virtual-servers/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 16:12:35 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Moves & Migration]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=317</guid>
		<description><![CDATA[I just picked up a really neat article from Eric Siebert &#8211; When Not to Treat VMs like Physical Servers. The basis of the article is common sense really (but common sense is often left at home by us in IT), mostly we can treat Virtual Machines just like Physical Machines but there are a [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/07/26/managing-virtual-servers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>ONStor Claims that Cougar Storage features Power and Cooling Efficiency</title>
		<link>http://www.thehotaisle.com/2008/07/18/onstor-claims-that-cougar-storage-features-power-and-cooling-efficiency/</link>
		<comments>http://www.thehotaisle.com/2008/07/18/onstor-claims-that-cougar-storage-features-power-and-cooling-efficiency/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 15:31:07 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[PUE]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=185</guid>
		<description><![CDATA[ONStor Inc.,  recently announced the launch of their new Cougar 6000 series NAS gateway and claim:  &#8220;Cougar&#8217;s advanced multi-core storage network processors are built into a highly available &#8220;cluster-in-a-box&#8221; design offering 18 cores per filer. This delivers high throughput, smallest footprint per rack unit, excellent power and cooling efficiency, and low cost per terabyte. This enables enterprises to process more [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/07/18/onstor-claims-that-cougar-storage-features-power-and-cooling-efficiency/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<title>Architectural Aesthetics can Minimize Cooling Efficiency</title>
		<link>http://www.thehotaisle.com/2008/07/14/architectural-aesthetics-can-minimize-cooling-efficiency/</link>
		<comments>http://www.thehotaisle.com/2008/07/14/architectural-aesthetics-can-minimize-cooling-efficiency/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 18:18:06 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Maintenance]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=170</guid>
		<description><![CDATA[  Dry coolers are used in many air cooled refrigeration systems. In case of low outdoor temperatures, outdoor air can be applied for cooling applications. In dry coolers, large fans create a forced airflow along air-to-water heat exchangers. Subsequently, the water circuit can be used for cooling of data centers, office buildings and industrial processes.  Dry coolers play an important [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/07/14/architectural-aesthetics-can-minimize-cooling-efficiency/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Cooking Turkeys in the Data Center</title>
		<link>http://www.thehotaisle.com/2008/07/09/cooking-turkeys-in-the-data-center/</link>
		<comments>http://www.thehotaisle.com/2008/07/09/cooking-turkeys-in-the-data-center/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 00:33:04 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green Ideas]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=163</guid>
		<description><![CDATA[The London Financial Times published an interesting article about data center cooling. Written by fellow blgger Dan Ilet of Greenbang.com it focuses on the strain being put on data centers by increased numbers and power demand of servers and the rapid increase in the cost of electricity. Its often amusing what journalists pick up in [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/07/09/cooking-turkeys-in-the-data-center/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Fujitsu slip off whilst trying to jump on the green bandwagon</title>
		<link>http://www.thehotaisle.com/2008/07/07/fujitsu-slip-off-whilst-trying-to-jump-on-the-green-bandwagon/</link>
		<comments>http://www.thehotaisle.com/2008/07/07/fujitsu-slip-off-whilst-trying-to-jump-on-the-green-bandwagon/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 11:26:56 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Data Center Reviews]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[Reliability & Availability]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[Absorption Chillers]]></category>
		<category><![CDATA[CCHP]]></category>
		<category><![CDATA[Compute Power Efficiency]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Data Center Effectiveness]]></category>
		<category><![CDATA[DC Power]]></category>
		<category><![CDATA[Plenum Floor]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Raised Floor]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=149</guid>
		<description><![CDATA[When was the last time you saw a Data Center press release that didn&#8217;t make some green or energy efficiency claim? I guess because data centers are such huge energy hogs vendors must worry that building a new one will raise the hackles of the environmentalists. Nevertheless PR agencies should really stop dressing up stories [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/07/07/fujitsu-slip-off-whilst-trying-to-jump-on-the-green-bandwagon/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Improving Efficiency of Field Operations</title>
		<link>http://www.thehotaisle.com/2008/07/07/improving-efficiency-of-field-operations/</link>
		<comments>http://www.thehotaisle.com/2008/07/07/improving-efficiency-of-field-operations/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 09:53:20 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Green IT]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=155</guid>
		<description><![CDATA[I picked up an interesting news article about field force automation. Believe me that even a small amount of effort to automate and optimize Field Engineers pays off handsomely. At BT we did some home grown stuff and even that made a great difference to calls per Engineer, and fuel, distance per call metrics. I wish [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/07/07/improving-efficiency-of-field-operations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Groundwater Cooling System in Milan Italy</title>
		<link>http://www.thehotaisle.com/2008/07/05/groundwater-cooling-system-in-milan-italy/</link>
		<comments>http://www.thehotaisle.com/2008/07/05/groundwater-cooling-system-in-milan-italy/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 18:02:18 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[groundwater]]></category>
		<category><![CDATA[heat exchanger]]></category>
		<category><![CDATA[Milan]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/2008/07/05/groundwater-cooling-system-in-milan-italy/</guid>
		<description><![CDATA[Milan has a high (and rising) water table and the city authorities encourage the use of groundwater for cooling. They want to keep the water level in check to protect subway lines and utilities. Groundwater is pumped through a heat exchanger for condenser water and then dumped to the sewer. The authorities pump out the [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/07/05/groundwater-cooling-system-in-milan-italy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>At last &#8211; the prospect of a broadband hub that uses less power than my dishwasher</title>
		<link>http://www.thehotaisle.com/2008/06/30/at-last-the-prospect-of-a-broadband-hub-that-uses-less-power-than-my-dishwasher/</link>
		<comments>http://www.thehotaisle.com/2008/06/30/at-last-the-prospect-of-a-broadband-hub-that-uses-less-power-than-my-dishwasher/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 20:04:30 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Power]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=142</guid>
		<description><![CDATA[Not before time, the Home Gateway Initiative (HGI) has announced that it will be working towards a set of specifications that will outline energy saving solutions for home Internet gateways. Because home based broadband equipment is switched on 24 x 7 x 365, even a small power draw will have a significant total life energy [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/06/30/at-last-the-prospect-of-a-broadband-hub-that-uses-less-power-than-my-dishwasher/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Data Centers Explore Novel Ways to Cut Energy Use</title>
		<link>http://www.thehotaisle.com/2008/06/30/data-centers-explore-novel-ways-to-cut-energy-use/</link>
		<comments>http://www.thehotaisle.com/2008/06/30/data-centers-explore-novel-ways-to-cut-energy-use/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 17:30:58 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Power]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=141</guid>
		<description><![CDATA[I just read a neat article in Infoworld about Data Center energy efficiency, conspicuously the article does not talk about carbon footprint or greenhouse gasses, not once, it talks about the cost of energy and how stupid it is to waste money. It talks about using human ingenuity to solve the problem and for once it [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/06/30/data-centers-explore-novel-ways-to-cut-energy-use/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rackspace Green Data Center Claim &#8211; Spin or Reality?</title>
		<link>http://www.thehotaisle.com/2008/06/23/rackspace-hosting-green-data-center-claim-spin-or-reality/</link>
		<comments>http://www.thehotaisle.com/2008/06/23/rackspace-hosting-green-data-center-claim-spin-or-reality/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 22:38:38 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Power]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=132</guid>
		<description><![CDATA[Rackspace Hosting, have begun installing equipment in their new Slough data centre, which they claim will be powered by renewable energy sources. The data center is located in Slough close to a Scottish and Southern Energy combined heat and power (CHP) plant with potential generating capacity of 101MW.  The CHP plant is the UK’s largest dedicated [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/06/23/rackspace-hosting-green-data-center-claim-spin-or-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Greenbang</title>
		<link>http://www.thehotaisle.com/2008/06/16/greenbang/</link>
		<comments>http://www.thehotaisle.com/2008/06/16/greenbang/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 22:49:22 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=115</guid>
		<description><![CDATA[Met up with a really nice chap for a Starbucks today, Dan Ilett who is a journalist (for the Financial Times) and a friend of Ewan MacLeod who runs SMS Text News.   Dan runs a great blog called Greenbang. Greenbang is all about green issues, not just green IT issues. Dan wanted to get [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/06/16/greenbang/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>New research reveals UK&#8217;s top 100 retailers&#8217; concerns over spiralling data centre energy costs</title>
		<link>http://www.thehotaisle.com/2008/06/16/new-research-reveals-uks-top-100-retailers-concerns-over-spiralling-data-centre-energy-costs/</link>
		<comments>http://www.thehotaisle.com/2008/06/16/new-research-reveals-uks-top-100-retailers-concerns-over-spiralling-data-centre-energy-costs/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 16:48:05 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Surveys]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Green IT]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=114</guid>
		<description><![CDATA[Average retailer wastes over £1million per annum on excess energy usage in data centres On average, top UK retailers are overspending by £1.25 million a year on the power needed to run their data centres which can equate to 50 per cent of total data centre costs and 10 per cent of their total energy [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/06/16/new-research-reveals-uks-top-100-retailers-concerns-over-spiralling-data-centre-energy-costs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Data Center Costs are enormous</title>
		<link>http://www.thehotaisle.com/2008/06/13/data-center-costs-are-enormous/</link>
		<comments>http://www.thehotaisle.com/2008/06/13/data-center-costs-are-enormous/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 20:36:47 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[IT Leadership]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Surveys]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Government Policy]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Power Density]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=113</guid>
		<description><![CDATA[  You may be very surprised to see that McKinsey believe that Data Center costs are 25% of all IT costs. Many CIOs will find it difficult to reconcile this view with their own budgets. There are a two key reasons why this is a difficult and badly understood process. Within many organizations many of the [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/06/13/data-center-costs-are-enormous/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
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		<title>Revolutionizing Data Center Efficiency</title>
		<link>http://www.thehotaisle.com/2008/06/07/revolutionizing-data-center-efficiency/</link>
		<comments>http://www.thehotaisle.com/2008/06/07/revolutionizing-data-center-efficiency/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 07:10:27 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[IT Leadership]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Data Center Effectiveness]]></category>
		<category><![CDATA[Government Policy]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=71</guid>
		<description><![CDATA[I have just been exchanging emails with my good friend and colleague, Will Forest. Will runs the Data Center Consulting Practice for top drawer strategy consultants, McKinsey &#38; Company. I engaged Will, and we worked together on delivering BT&#8217;s Data Center Strategy. Will and his team brought a great deal of experience and clarity of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fresh Air Cooling Revisited</title>
		<link>http://www.thehotaisle.com/2008/06/06/fresh-air-cooling-revisited/</link>
		<comments>http://www.thehotaisle.com/2008/06/06/fresh-air-cooling-revisited/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 21:16:29 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Mechanical]]></category>
		<category><![CDATA[Reliability & Availability]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[Compute Power Efficiency]]></category>
		<category><![CDATA[CPE]]></category>
		<category><![CDATA[Curtains]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Data Center Effectiveness]]></category>
		<category><![CDATA[DCE]]></category>
		<category><![CDATA[Plenum Floor]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[Raised Floor]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=70</guid>
		<description><![CDATA[I have had a great interchange from a subscriber to The Hot Aisle:- Darek Wichniewicz of ATM SA in Warsaw, Poland. Darek is looking for some real technical advice on building a new Data Center facility of 2000 &#8211; 3000 square meters utilizing fresh air cooling. Like many Data Center operators Darek is concerned about being [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/06/06/fresh-air-cooling-revisited/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>The Hot Aisle partners with DCS Magazine</title>
		<link>http://www.thehotaisle.com/2008/05/27/the-hot-aisle-partners-with-dcs-magazine/</link>
		<comments>http://www.thehotaisle.com/2008/05/27/the-hot-aisle-partners-with-dcs-magazine/#comments</comments>
		<pubDate>Tue, 27 May 2008 06:57:28 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=53</guid>
		<description><![CDATA[Leading publication to work with Steve O’Donnell, Green IT guru and SVP IT Infrastructure &#38; Operations at First Data International, the world&#8217;s largest provider of merchant processing services, and formerly head of BT’s global data centre business. Data Centre Solutions (DCS), the only pan-European magazine focusing on the seven critical areas of data centre management – [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/05/27/the-hot-aisle-partners-with-dcs-magazine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>How Efficient is my Data Center?</title>
		<link>http://www.thehotaisle.com/2008/05/15/how-efficient-is-my-data-center/</link>
		<comments>http://www.thehotaisle.com/2008/05/15/how-efficient-is-my-data-center/#comments</comments>
		<pubDate>Thu, 15 May 2008 22:22:17 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Compute Power Efficiency]]></category>
		<category><![CDATA[CPE]]></category>
		<category><![CDATA[Data Center Effectiveness]]></category>
		<category><![CDATA[DCE]]></category>
		<category><![CDATA[DCiE]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Government Policy]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[iPDU]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[PDU]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[PUE]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.thehotaisle.com/?p=40</guid>
		<description><![CDATA[A key management principle is that you can&#8217;t manage what you can&#8217;t measure. So if we want to manage the energy efficiency of our data center estate, then we had better be in a position to baseline where we are today so that we can identify the value of the changes that we implement. The [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/05/15/how-efficient-is-my-data-center/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
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		<item>
		<title>Why is the Cost of Electricity Growing?</title>
		<link>http://www.thehotaisle.com/2008/04/27/why-is-the-cost-of-electricity-growing/</link>
		<comments>http://www.thehotaisle.com/2008/04/27/why-is-the-cost-of-electricity-growing/#comments</comments>
		<pubDate>Sun, 27 Apr 2008 17:26:03 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[IT Leadership]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Government Policy]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=49</guid>
		<description><![CDATA[Electricity is a traded commodity with a Futures Market, exactly like oil, tea and pork bellies. The wholesale electricity price is driven by analysts’ perceptions of the relationship between supply (how much is readily available and at what cost) and demand (how much is required now and in the future). The wholesale electricity price is one of [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/27/why-is-the-cost-of-electricity-growing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Asset Management is a Green Issue</title>
		<link>http://www.thehotaisle.com/2008/04/24/asset-management-is-a-green-issue/</link>
		<comments>http://www.thehotaisle.com/2008/04/24/asset-management-is-a-green-issue/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 23:29:32 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[IT Leadership]]></category>
		<category><![CDATA[IT Operations]]></category>
		<category><![CDATA[Asset Management]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Incident Management]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Maintenance]]></category>
		<category><![CDATA[Migration]]></category>
		<category><![CDATA[Moves]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=33</guid>
		<description><![CDATA[During my time at BT I set the Data Centre team the challenge of getting Asset Management right, the team thought I was just being stupid and unreasonable but buckled down and with a bit of hard work got it close to 100% right with processes to keep it right. As a direct result of this [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/24/asset-management-is-a-green-issue/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Sustain IT, London 2008</title>
		<link>http://www.thehotaisle.com/2008/04/22/sustain-it/</link>
		<comments>http://www.thehotaisle.com/2008/04/22/sustain-it/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 09:06:18 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Conferences]]></category>
		<category><![CDATA[AC Power]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[DC Power]]></category>
		<category><![CDATA[Government Policy]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=26</guid>
		<description><![CDATA[Today I spoke at the Sustain IT, Green IT Conference in Central London,  The topic I chose was Green IT through Discipline and Hygiene. My conference notes as well as two of the other presentations are available here on my .mac Public Folder.  (I love the whole .mac Web experience, like most things Apple it is just [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/22/sustain-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Data Centre Moves &#8211; Phase 1</title>
		<link>http://www.thehotaisle.com/2008/04/18/data-centre-moves/</link>
		<comments>http://www.thehotaisle.com/2008/04/18/data-centre-moves/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 18:40:18 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Moves & Migration]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Migration]]></category>
		<category><![CDATA[Moves]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=12</guid>
		<description><![CDATA[Phase 1 &#8211; Discovery Anyone who knows about Data Centres understands something of the complexity of moving services to a new site. Usually this needs to be done in a hurry, with no service disruption and at minimum cost. The drivers for data centre moves are: * Mergers and Acquisitions * Geographic Consolidation of Sites [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/18/data-centre-moves/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attention to Detail &#8211; The Basics of Green IT</title>
		<link>http://www.thehotaisle.com/2008/04/18/attention-to-detail/</link>
		<comments>http://www.thehotaisle.com/2008/04/18/attention-to-detail/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 18:37:12 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Curtains]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[fresh air]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[hot spots]]></category>
		<category><![CDATA[Intelligent Cooling]]></category>
		<category><![CDATA[Maintenance]]></category>
		<category><![CDATA[Plenum Floor]]></category>
		<category><![CDATA[rack layout]]></category>
		<category><![CDATA[Raised Floor]]></category>
		<category><![CDATA[refrigeration]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=11</guid>
		<description><![CDATA[Data Centre Basics There are some basics that just need to be done to keep a data centre efficient and as green as possible. Maintaining the floor is often a task that is left too late. Gaps and unnecessary holes in the floor are bad news and lead to the mixing of hot and cold [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/18/attention-to-detail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Using Curtains to manage Data Center Airflow</title>
		<link>http://www.thehotaisle.com/2008/04/18/being-smart/</link>
		<comments>http://www.thehotaisle.com/2008/04/18/being-smart/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 18:35:46 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Cabinet]]></category>
		<category><![CDATA[Curtains]]></category>
		<category><![CDATA[Floor Tiles]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Temperature]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=10</guid>
		<description><![CDATA[Separation of Hot and Cold Aisle The photograph above was taken in BT&#8217;s Rochdale Data Centre. It shows the use of curtains to separate the hot and cold aisles, thereby reducing the amount of hot air that mixes with cold air from the plenum floor and dramatically increasing cooling efficiency. Inside the curtained off space [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/18/being-smart/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>DC Power &#8211; Why it is important?</title>
		<link>http://www.thehotaisle.com/2008/04/18/dc-power/</link>
		<comments>http://www.thehotaisle.com/2008/04/18/dc-power/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 18:09:14 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[DC Power]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[PDU]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[Service Protection]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=9</guid>
		<description><![CDATA[DC Power in Data Centres The discussions amongst Data Centre specialist about the relative benefits of AC and DC are by far the most heated. In my opinion these are mainly driven by the technology that the protagonists are most comfortable with. The 20th Century Data Centre guys are all into AC, it is what [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/18/dc-power/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fresh Air in Data Centres</title>
		<link>http://www.thehotaisle.com/2008/04/18/fresh-air-in-data-centres/</link>
		<comments>http://www.thehotaisle.com/2008/04/18/fresh-air-in-data-centres/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 18:07:48 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Contamination]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[Green Ideas]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[Intelligent Cooling]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=8</guid>
		<description><![CDATA[Cooling for Free (Almost) Fresh air cooled data centres simply draw fresh air from outside (via filters) and pump it under the plenum floor rather than the refrigerated and recycled air that is used in 20th Century Data Centres (see picture above). This approach can reduce the energy required to cool a site by 80% [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/18/fresh-air-in-data-centres/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Interview</title>
		<link>http://www.thehotaisle.com/2008/04/18/interview/</link>
		<comments>http://www.thehotaisle.com/2008/04/18/interview/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 18:00:21 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[airflow]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[Blade Servers]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cycle Time]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[IT Infrastructure]]></category>
		<category><![CDATA[Power Density]]></category>
		<category><![CDATA[Right First Time]]></category>
		<category><![CDATA[Rule of One]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=7</guid>
		<description><![CDATA[Interview with Haroon Malik &#8211; DCS Magazine   Malik &#8211; Do you think that, as yet, many businesses have a sufficient understanding of the importance of the human aspect of IT within the data centre? ie writing policies, managing infrastructure, making mistakes etc&#8230; O&#8217;Donnell &#8211; It may be a bit unkind to some of my [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/18/interview/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where does all the Power go?</title>
		<link>http://www.thehotaisle.com/2008/04/18/where-does-all-the-power-go/</link>
		<comments>http://www.thehotaisle.com/2008/04/18/where-does-all-the-power-go/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 17:56:11 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Electrical Systems]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[AC Power]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[DC Power]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[M&E]]></category>
		<category><![CDATA[Power]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?p=6</guid>
		<description><![CDATA[Where does all the power go? Electrical power generally originates from a machine that turns water into steam to turn turbines (or HEP, Gas Turbine) &#8211; in all cases some form of original energy is used to drive a generator set. Typical coal, nuclear or oil fired power stations generate steam to drive the generators. [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/2008/04/18/where-does-all-the-power-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>About Steve O&#8217;Donnell</title>
		<link>http://www.thehotaisle.com/about-2/</link>
		<comments>http://www.thehotaisle.com/about-2/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 16:39:46 +0000</pubDate>
		<dc:creator>Steve O'Donnell</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[21st Century Data Centre]]></category>
		<category><![CDATA[british computer society]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cooling]]></category>
		<category><![CDATA[Data Center]]></category>
		<category><![CDATA[DC Power]]></category>
		<category><![CDATA[first data]]></category>
		<category><![CDATA[fresh air]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[lehman brothers]]></category>
		<category><![CDATA[Power]]></category>
		<category><![CDATA[refrigeration]]></category>
		<category><![CDATA[Steve O'Donnell]]></category>

		<guid isPermaLink="false">http://thehotaisle.com/?page_id=2</guid>
		<description><![CDATA[Steve O’Donnell is CEO at DC Professional Development where he is building a worldwide network of some of the most experienced data center professionals and domain experts to develop and deliver a series of training courses that break new ground in the data center learning space. He has over 30 years global Data Center experience working [...]]]></description>
		<wfw:commentRss>http://www.thehotaisle.com/about-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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