IT resellers operate in two key market segments left to them by the large IT vendors:
- The mid-market (firms of up to 1000 staff) for general IT systems and platforms
- Tight vertical markets where the reseller has a great deal of skill and capability often supported by intellectual property
In both these areas customers and resellers are migrating to the cloud at an increasing rate. Austrian business analytics specialists Pitagora Information Management GmbH have found that their products and services are now best suited to a cloud delivery model rather than by selling physical hardware. Dr Stefan Illwitzer, a partner in the firm discusses the benefits in an insightful YouTube video. He sees the key advantage of the cloud as being cost and capacity elasticity as well as availability and cost transparency.